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Author: prime

The 5 different types of brand ambassadors

What is ambassador marketing? Ambassador marketing is a marketing strategy that involves the participation of brand ambassadors in order to promote a product, service or brand and reach a target audience in the most credible and authentic way possible.  Nowadays, ad fatigue is real. Whether

Guide to Guerrilla Marketing | Definition, Types & Examples

What is guerrilla marketing? Guerrilla marketing is a marketing strategy that leverages unconventional ideas and advertising techniques that require minimal investment to achieve maximum media coverage. The success of guerilla marketing campaigns largely depends on the element of surprise. Such campaigns seek to catch people’s

How to adapt brand activations for the future (COVID-19)

Why is experiential marketing important in times of crisis? Experiential marketing probably appears to be a lost cause to most during the coronavirus pandemic, but this couldn’t be farther from the truth. In reality, marketing remains an essential aspect for any business, regardless of the

What is brand activation in marketing? | Definition & Ideas

In today’s digital era, consumers are increasingly bombarded with impersonal advertising and communication initiatives. In a context like this, it becomes more and more important to engage in non-traditional marketing actions and add them to your 360° campaign to maximize your results. One of these