What is ambassador marketing? Ambassador marketing is a marketing strategy that involves the participation of brand ambassadors in order to promote a product, service or brand and reach a target audience in the most credible and authentic way possible. Nowadays, ad fatigue is real. Whether
In the past few years, there have been great advances in technology and digital developments that have contributed immensely to the breakthrough of experiential marketing. However, many companies are still a little skeptical about the use of experiential marketing (XM) due to the perceived difficulty
What is guerrilla marketing? Guerrilla marketing is a marketing strategy that leverages unconventional ideas and advertising techniques that require minimal investment to achieve maximum media coverage. The success of guerilla marketing campaigns largely depends on the element of surprise. Such campaigns seek to catch people’s
When the Coronavirus pandemic took hold of the world in early 2020, no one knew what to expect. Some thought it would all be over in two weeks, others started bulk buying food and toilet paper as though the apocalypse was on its way. Although
Why is experiential marketing important in times of crisis? Experiential marketing probably appears to be a lost cause to most during the coronavirus pandemic, but this couldn’t be farther from the truth. In reality, marketing remains an essential aspect for any business, regardless of the
What is a brand activation strategy and why is it so important? What’s the ultimate goal for your brand? Let’s be honest, we all want Coca-Cola levels of brand recognition. One glimpse of that red background and white Spencerian script, and we know exactly what
Freelance work has become one of the fastest growing types of employment in recent years. According to recent studies, 50 percent of millennial workers are already freelancers, and in the next decade, freelancers will make up the majority of the North American workforce. With job
Marketing is a discipline that’s evolved a lot in the last few years and now more than ever its focus is intrinsically linked to the customer. The digital era continues to challenge traditional marketing to adapt to new technologies and the changes that these imply
In today’s digital era, consumers are increasingly bombarded with impersonal advertising and communication initiatives. In a context like this, it becomes more and more important to engage in non-traditional marketing actions and add them to your 360° campaign to maximize your results. One of these
In the last few years, experiential marketing has been gaining momentum due to the changing digital landscape. Consumers are no longer satisfied with just hearing a slogan, in order for brands to survive, they have to make their customers feel something. Brands have been leveraging
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