Freelance work has become one of the fastest growing types of employment in recent years. According to recent studies, 50 percent of millennial workers are already freelancers, and in the next decade, freelancers will make up the majority of the North American workforce. With job
Marketing is a discipline that’s evolved a lot in the last few years and now more than ever its focus is intrinsically linked to the customer. The digital era continues to challenge traditional marketing to adapt to new technologies and the changes that these imply
In today’s digital era, consumers are increasingly bombarded with impersonal advertising and communication initiatives. In a context like this, it becomes more and more important to engage in non-traditional marketing actions and add them to your 360° campaign to maximize your results. One of these
In the last few years, experiential marketing has been gaining momentum due to the changing digital landscape. Consumers are no longer satisfied with just hearing a slogan, in order for brands to survive, they have to make their customers feel something. Brands have been leveraging
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