In the last few years, experiential marketing has been gaining momentum due to the changing digital landscape. Consumers are no longer satisfied with just hearing a slogan, in order for brands to survive, they have to make their customers feel something. Brands have been leveraging this innovative marketing approach as a way to connect with their customers on a deeper level, gain visibility and increase brand loyalty. After all, brand experiences help companies distinguish themselves from the masses in today’s competitive landscape.
However, since the advent of COVID-19 and the need for social distancing, there has been a lot of talk about the future of experiential marketing. As any other industry that’s been affected, event marketing has been adapting and finding innovative solutions to face the current challenges.