A brand ambassador is someone hired by a company to represent a brand image in a positive way. Ambassadors help improve the visibility and notoriety of a brand and increase its sales as well as its return on investment (ROI).
The brand ambassadors are the face, voice, ears and the eyes of the brand. They promote your brand and provide information about your products or services on social media or in person. They aim to capture the attention of your target audience, generate sales opportunities and bring you closer to your customers.