At Prime Marketing, we specialize in designing the perfect digital marketing plan for your events. We define key objectives, strategies, a detailed action plan, and a vision to give you measurable results and ensure your event’s success.
Digital marketing strategy for events
Digital engagement with consumers
Digital integration within events and activations is highly beneficial, as it leads to deeper engagement and provides an opportunity to create ongoing communication with the consumer.
Digital apps/CFA’s (Consumer facing applications) and Data Management are 2 of the most common elements. Digital Apps/CFA’s continue to be a key element in the field as it bridges the gap between offline (XM) to online, extending the consumer interaction and acts as another touchpoint.
Data Management also drives ROI through data collection, allowing our team to analyze key metrics in-field and off-field. We are always curiously monitoring new trends and what the future holds!
WEB DEVELOPMENT
We create applications and platforms that allow consumers to interact with in the field and online. Consumer Facing Applications (CFA’s) help to drive greater ROI and add visual and interactive elements to our programs.
What are the steps involved?
STEP 1
Secure hosting service for the CFA (www.yourevent.com)
STEP 2
Wireframing of the pages/consumer experience
STEP 3
Graphic design of CFA
STEP 4
Development and coding of CFA
STEP 5
Test CFA on all operating systems (IOS/Android, etc)
STEP 6
Live dry run of application with client
Data Collection & Management
Data is the world’s MOST valuable resource. We offer multiple digital tools in 4 main segments. All are important for enhancing your events and will help build data to calculate ROI.
NET PROMOTER SCORE
Survey based program to measure before and after impressions of the brand/product.
GEO TRACKING
Target consumers at the activation or event and provide a custom offer through WiFi, Cellular Data, or RFID. Offers can also be monitored for redemption.
MOBILE POLYGONING
MP defines location perimeters which enable it to follow each distinct user to defined locations and can deliver digital ads while users are in the store and also after they have left.
DATA MANAGEMENT
Strict enforcement of data collection and encryption is imperative. We implement the highest standards to ensure all data is managed and we work with your legal departments to ensure we follow all guidelines as well.
Learn More About Our Data Management Services
Ready to propel your business?
Learn more about your customers with Prime Marketing’s digital event services and solutions, and use this data to grow your business.
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