Event marketing is a strategy that involves associating memorable experiences with a brand to create memories that last in the consumer’s mind. It consists in organizing a themed event to promote a service, product, organization or cause. This type of event is intended for the user to quickly connect with and identify with your brand.
Thanks to this strategy, your company can increase the recognition of its brand and establish closer emotional links with its consumers, suppliers and employees. Brand penetration and the launch of a new product are some of the main reasons for organizing an activation.