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Event Marketing

Expand your brand with Prime Marketing

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What is Event Marketing?

Event marketing is a strategy that involves associating memorable experiences with a brand to create memories that last in the consumer’s mind. It consists in organizing a themed event to promote a service, product, organization or cause. This type of event is intended for the user to quickly connect with and identify with your brand. 

Thanks to this strategy, your company can increase the recognition of its brand and establish closer emotional links with its consumers, suppliers and employees. Brand penetration and the launch of a new product are some of the main reasons for organizing an activation.

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Benefits of events with Prime Marketing

Lead Generation

One of the main reasons to organize events is to generate leads. We create events where your target audience is present so that you can engage with prospective customers that already have an interest in your brand. 

Brand Awareness

Event marketing is a key strategy to building your brand. It allows you to express your brand in its truest form by sharing ideas and values in a personal and interactive manner. It helps you shape the customer’s perception of your brand. 

Education

People attend events to learn and network. Set yourself apart from your competitors by transmitting knowledge to your customers and connecting with them on a deeper level.  

Customer Engagement

Events are the perfect opportunity to interact with your customers and build brand loyalty. In fact, companies gain huge ROI by growing their existing customer base. Event marketing is a great strategy to introduce your customers to new products or services and upsell! 

“85% of consumers are most likely to purchase a product after participating in a live experience.”

– Event marketer

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Why event marketing works

  • Instant feedback
  • Consistency of brand awareness
  • Lasting personal connection

  • Ability to collect data
  • Analysis of information
  • Easy contest integration
  • Data collection proves ROI

  • Stimulating all 5 senses creates a lasting impression
  • “Liquid to lips” is a 20+ year proven strategy
  • XM maintains and builds brand recognition
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“I’ve moved a lot of money from traditional advertising to experiences.” – CMO Mastercard

Our Event Marketing Services

XM & LIVE EVENTS

  • Mobile tours
  • Product Samplings
  • Street marketing
  • Stunts and pop-up shops
  • Sponsorship marketing
  • Promotional launches
  • Product launches
  • Store or branch openings

CORPORATE EVENTS

  • Fundraisers
  • Private events
  • Silent auctions
  • Sports challenges
  • Banquets
  • Conferences
  • Meetings
  • Team-building retreats
  • General assemblies

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Halloween Mobile House

Amplification tools

DIGITIZE YOUR EVENT

  • AR/VR
  • Interactive terminal & tablets
  • Interactive game
  • Animation

COMMUNICATE & PROMOTE EFFICIENTLY

  • Contest management
  • Press relations
  • Social media
  • Promotional offer

COLLECT DATA & INCREASE YOUR ROI

  • NPS (net promoter score)
  • Geotracking
  • Mobile polygoning

CREATE, PRODUCE & ACTIVATE ENGAGING ASSETS

  • Photo Booth
  • Custom booth
  • Promotional items
  • Bunting
  • Sound & lighting
  • Photographer & videographer

How we create value for your brand

Mobile Tours

At Prime, we take pride in our ability to bring to life your wildest ideas. We can design, fabricate, manage and transport all your tour equipment across all major and minor markets and give your brand the recognition it deserves. With our Prime warehouses across the country, logistics are a piece of cake.

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Clarins Tours

Clarins Tours

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iA Financial Tour

iA Financial Tour

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McDonald's Tours

McDonald's Tours

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Product Sampling

Have them see it. Feel it. Taste it. Our sampling and tasting services help customers fall in love with your products and brand. We target the locations where your customers most likely are in order to hand out your products efficiently. Our high-energy ambassadors will entice customers to accept your promotional offers and try your products again.

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Clark Tasting

Clark Tasting

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La Pantry Tour

La Pantry Tour

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Johnsonville Tour

Johnsonville Tour

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Street Marketing

Our teams will engage with your consumers to promote your products and brand with the same passion as you. Our brand ambassadors represent your business and brand, convey your brand values and allow consumers to connect with the brand and build an impactful and lasting connection. Street marketing is the perfect way to drive traction to your store, website or offer. 

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#SEPAQMOBILE

#SEPAQMOBILE

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CAA-Québec

CAA-Québec

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iA 150th Anniversary Tour

iA 150th Anniversary Tour

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Pop-up Shops & Stunts

Bring some spice to your traditional media plan and dare to stray off the beaten path. These unconventional tactics help put the spotlight on your brand and create long-lasting connections with consumers. Interact with your clients when they are in an open-minded, festive mood. Surprise them by letting us create an impactful installation that will entice them into willingly spending their precious time learning more about your brand. Use each minute wisely! 

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McDonald's Midnight Breakfast

McDonald's Midnight Breakfast

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Jim Beam Takeover

Jim Beam Takeover

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Promutuel Activation

Promutuel Activation

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Sponsorship Activation

Are you sponsoring an event? Don’t make the mistake of just putting your logo somewhere. Rather, take the opportunity to present your brand and products to festival-goers in an innovative and different form. They will be in a state of mind where they will enjoy giving you their time and their attention. We can help you impress them!

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Annie's Homegrown

Annie's Homegrown

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La Capitale Sponsorship Activation

La Capitale Sponsorship Activation

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product launch, Promotional launch &  store openings

Something new coming up? Don’t forget to include in your launch plan an opportunity for people to interact with your product. We can help you increase word-of-mouth by generating FOMO-worthy events! 

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K&K Launch

K&K Launch

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Corporate Events

Whether we are organizing a fundraiser, a private event or a banquet, we like putting our XM twist on your corporate events. Our extensive experience in sparking emotions helps us creatively bring to life ideas that leave a lasting impression. Also, our team is set up for success, working with vetted, select suppliers who only bring the highest quality and expertise to the mix. 

With 20+ years of experience, we have a strong influence in negotiating supplier costs and materials of all sorts. You will have peace of mind knowing that your event is in the hands of professionals that obsess about making sure your event will be the talk of the town!

Corporate events we’ve organized through the years :

  • Fundraisers 
  • Private events
  • Silent auctions
  • Sport challenges
  • Banquets
  • Conferences
  • Meeting
  • Team-building retreats
  • General assembly

Our Work

Supplier Party

Supplier Party

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Cineplex Photo Booth

Cineplex Photo Booth

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RMHC Ski Challenge

RMHC Ski Challenge

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For an event to be successful, you need the right balance of EntertainmentExcitementDrive

That’s what Prime Marketing is here for!

Our Process

There are many ways to bring your ideas to life, but it all comes down to pristine planning.
We plan everything from A to Z!

1. MANAGEMENT

– Program setup & Legal
– Equipment fabrication
– Uniforms
– Consumer experience flow
– Creative & production
– Technology

2. LOGISTICS

– Staffing
– Training
– Scheduling
– Warehouse management
– And more!

3. FEASIBILITY

– Resource Evaluation
– Supplier Research & Selection
– Location Scooting
– Everything else!

4. BUDGETING

– Sourcing
– Budgeting

Important tip: whether the idea is a $10,000 or a $100,000 project, the planning hours involved could be the same, depending on the ask and launch date of the program. This investment pays off in time with longer programs.

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