A pop-up store or flash retailing is a marketing strategy that consists of opening a temporary retail space. The concept comes from the term “pop-up”, a form of online advertising. Like these windows, pop-up stores suddenly appear and disappear in a short period of time, which can vary from a few hours to several months.
Pop-up stores are located in strategic locations to generate awareness or increase the visibility of your brand. This strategy generates an attractive and measurable return on investment (ROI) in the short term and helps you differentiate yourself.