In celebration of iA Financial Group’s 125th anniversary, Prime Marketing was tasked with rewarding good samaritans on behalf of iA.
In Quebec City, Toronto, Vancouver and Montreal, we distributed $125,000 in lots of $125 to people who performed kind gestures and did nice things for others. This concept included a sharing system for social media through a photo booth app as well as PR and the production of five videos. We also helped keep the cash and the team safe.
- $125,000 given out to 1,000 good samaritans
- 5 promotional videos produced





