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iA 125th Anniversary Tour

Over 4.5 million samples since 2011!

In celebration of iA Financial Group’s 125th anniversary, Prime Marketing was tasked with rewarding good samaritans on behalf of iA.

In Quebec City, Toronto, Vancouver and Montreal, we distributed $125,000 in lots of $125 to people who performed kind gestures and did nice things for others. This concept included a sharing system for social media through a photo booth app as well as PR and the production of five videos. We also helped keep the cash and the team safe.

  • $125,000 given out to 1,000 good samaritans
  • 5 promotional videos produced

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