Prime was tasked with designing and fabricating a 1920s Gatsby-themed setting inside a luxury suite at the Intercontinental Hotel in Toronto. The suite was created to host interviews and intimate gatherings with TIFF’s elite celebrities, actors and actresses like Tom Hanks, Nicki Minaj and Jennifer Lopez.
The suite was staffed with bartenders, barbacks, bussers and brand ambassadors to greet and host guests throughout the activations.
- 4 successful launch events (daytime celebrity interviews, 3 night parties)
- National media coverage across major news networks
- Ongoing program for 5+ years
