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Annie’s Homegrown

Annie’s Homegrown

Over 24,000 samples distributed!


General Mills tasked Prime Marketing with creating a 3-day sponsorship activation at the Mac and Cheese Festival. As the festival’s title sponsor, Prime hosted a family-friendly Annie’s lounge to educate consumers and increase brand awareness. Activation elements included interactive games, sampling/tasting of a variety of products, entertainment and a photo booth. Lounge entertainment included cooking seminars and DJ performances.

 

  • 45% of festival attendees entered the activation
    (45,000+ attended the festival)
  • 24,000 samples distributed
  • Every 4 seconds, a sample was distributed