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The objective of these tours is to inform CAA-Québec members and non-members of some of the multiple services offered.

Teams of brand ambassadors visited multiple stores during the tours to educate CAA-Québec members about the loyalty program and distribute flyers with exclusive offers and gifts. Non-members were also approached and offered membership information. A second activation was conducted to promote CAA-Québec’s battery assistance program.

• Multiple gas stations visited

• ± 85% of people informed of the offers

• ± 3,200 flyers distributed

• 278 batteries checked in 1 day and 4% changed on site