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Cineplex Movie Launches

Cineplex Movie Launches

More than 21,291 consumers engaged!

Cineplex launches hundreds of movies across Canada in conjunction with its partners Paramount, Sony, Warner Bros., Universal, etc.

Cineplex called on the Prime creative team to develop feasible movie-related concepts and ideas to execute in theatres.

To date, we’ve launched approximately 60  activations across Canada working directly with the company’s national marketing managers, film marketing managers and theatre general managers to coordinate all logistics and roll out plans.


  • ± 21,291 consumers engaged
  • 15 theatres
  • 5 markets: BC, AB, MB, ON, QC