With a well-established reputation in Quebec and wishing to enhance its reach outside the province, Clarins decided to launch a national tour in a glass showroom-like trailer. We were in charge of building the trailer to the client’s specifications and managing the logistics of the tour. Consumers were invited to explore the brand through several interactions: personalized make-up, photo booth, oil and cream bar, contest, sample distribution and skin consultation.
- 16 days of activations
- ± 17,000 samples distributed
- ± 2,000 photos taken by the photo booth
