In Montreal and Quebec City, our teams held multiple tastings in grocery stores. Cordon Bleu wanted to introduce a new addition to its range of products: ready-to-eat refrigerated beans. We designed, produced and deployed all elements of the kiosks, prepared and handed out quality samples.
- 20 grocery stores visited in 3 months in the province of Québec
- 689 sales
- Average of 7,470 samples distributed
