As part of CN’s 100th anniversary celebrations, Prime provided hundreds of brand ambassadors across the country. Our team successfully managed the schedules, travel and compensation of all field teams. Seven stops were made during the summer of 2019, with an average of five days of activation, which represents a significant number of brand ambassadors per province. Fortunately, Prime has a roster of hundreds of highly qualified brand ambassadors.
- ±4,000 activation hours
- 6 provinces visited
- 418 brand ambassadors hired
