Prime built and activated a Halloween Skittles haunted house for MediaCom. The objective was to showcase the fun side of the brand by going through Toronto’s streets and giving out Skittles.
We were asked to build a mobile Halloween-inspired, Victorian style house with lights, smoke and music. Over three days, the house moved around Toronto, stopping at different locations where a zombie hand gave out Skittles to media, parents, students, etc. Our main objective was to create buzz on social media.
- 9 Toronto locations in 3 days
- Skittles haunted house featured live on CP24
- 6,000 packs of Skittles given out
- Major media coverage
