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iA Financial Tour

7 different provinces visited!

Prime Marketing was tasked with creating and managing a cross-country tour to build brand awareness and celebrate iA Financial Group’s 125th anniversary.

The iA travelling tour visited seven provinces to conduct a contest where consumers had to guess how many toy elephants were packed in the mobile display case. To enter, consumers had to provide their information through a dedicated app/landing page.


  • ± 1,235,000 people reached
  • ± 26,000 km travelled and 22 Canadian cities visited
  • ± 14,765 entries

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