Prime Marketing was tasked with creating and managing a cross-country tour to build brand awareness and celebrate iA Financial Group’s 125th anniversary.
The iA travelling tour visited seven provinces to conduct a contest where consumers had to guess how many toy elephants were packed in the mobile display case. To enter, consumers had to provide their information through a dedicated app/landing page.
- ± 1,235,000 people reached
- ± 26,000 km travelled and 22 Canadian cities visited
- ± 14,765 entries
