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Jim Beam Takeover

A reach of 335,593 followers from 16 Influencers!

Beam Suntory tasked Prime Marketing with staging a Gastropub Takeover to introduce the newest family member, Jim Beam Vanilla.

Jim Beam Vanilla hit Toronto with a delicious treat, taking over gastropub Speakeasy 21 by storm and creating a lively, exciting environment where guests could try the newest addition to the Jim Beam family. Bourbon ambassadors educated people on Jim Beam Vanilla inspired cocktails, familiarized guests with JB Black & JB White and served bourbon-infused tapas. Three different menu items were offered to please all palates.


  • ± 70 attendees
  • 16 Influencers with a reach of 335,593 followers
  • ± 500 cocktails and tapas sampled