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2019 - Today

Johnsonville Tour

Hot-Dog sampling made with Johnsonville sausages


Our mission is to sample hot dogs made with Johnsonville sausages at grocery stores so customers can discover their great taste and benefits. Our team brilliantly managed all confirmations with grocers, setup, preparation and cooking, sampling and tear down. The teams also distributed BOGO coupons during each activation, which significantly boosted sales. It goes without saying that our teams also managed the inventory of products to be sampled, as well as the transport and cleanliness of all equipment. We also appointed food safety-trained ambassadors and gave them a driving lesson to ensure proper handling of the equipment. 

  • 115 grocery stores visited in 3 months in the province of Quebec
  • Average of 2 hot dogs per minute distributed
  • Average of 400 sausages sold in store during each of our 3-hour activations