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2012 - today

Liberté Tour

± 700,000 samples distributed per year !

In recent years, Prime built two Liberté sampling trailers that have completed both regional and national tours. We develop efficient schedules that include busy landmarks, events and storefronts to maximize impact as well as budgets. For this client, Prime also conducted in-store product launches, coupon distribution, guerrilla mass sampling and contest management via iPad terminals.


  • ± 2,500 yogurts per event
  • ± 280 activations per year

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