Prime Marketing activated a 1-day stunt in Montreal to promote McDelivery.
During the activation, McDonald’s took over the Old Port of Montreal to promote the fact that McDelivery can deliver to you almost anywhere and to ensure extensive exposure on social media. Three McDelivery pins were installed at different port locations, where brand ambassadors handed out gifts and invited people to order food with Uber Eats. Additionally, a giant Drone Zone was set up where people were delivered meals and special gifts by drone. Activation elements included creation of a green space within the Drone Zone, entertainment at each pin and a photo booth.