The McCafé, McFlurry and Smoothies tours are successfully managed and executed by Prime Marketing across Canada. All trailer design and fabrication is also conducted by our team using McDonald’s approved equipment and following strict Golden Arch standards. The ultimate goal of the tours is to conquer new customers one cup at a time and help local franchisees connect with their local communities through the presence of these trucks at festivals.
These tours also help the brand connect with festivalgoers and introduce exciting new McFlurry flavours.
- ± 300 events per year
- ± 6,000 units sampled per event
- Over 7,000 km travelled yearly with certain tours
- Up to 20 cups per minute with certain vehicles
