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Our Cheese Tour

± 120,000 cheese tapas sampled

For three years, we’ve been highlighting and promoting the local cheeses of Quebec by featuring them in custom recipes.

In collaboration with lg2, Prime Marketing designs and manages the Our Cheeses Tour featuring local cheeses and recipes at different foodie and cultural events throughout the province of Quebec. This tour allows the brand to stay in touch with fans by generating content during the slow media season, summer.


  • 20 events visited per tour 
  • ± 1 million people at events & festivals in Quebec per tour
  • ± 120,000 cheese tapas sampled to date

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