Cineplex’s goal was for consumers to keep their theatres top of mind over the Christmas holidays by activating a Free Photo with Santa event utilizing a photo booth with Christmas props, lighting and technology across 15 major theatres in 5 provinces over 2 full weekends.
Prime was responsible for managing the full experience, including booth design and fabrication, working directly with the theatres, booking the Santas, setup/tear down, shipping, training and staffing.
- ± 21,291 consumers engaged
- 15 theatres visited
- 5 Markets: BC, AB, MB, ON, QC
