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Santa’s Summer Toy Workshop

Santa’s Summer Toy Workshop

± 500 families visited the booth!

In collaboration with MediaCom, VTech and LeapFrog called on Prime Marketing to design, fabricate and activate a product awareness program with the theme of Santa’s Workshop in the summer. In a 20 x 20 foot customized space, brand ambassadors invited consumers to engage with the product to learn about its features and enjoy free play. 

Brand awareness was used to push sales in preparation for the upcoming holiday season.


  • ± 500 families visited the booth
  • 90% of the children’s guardians chose LeapFrog as their preferred children’s tech brand