To debunk myths about cooking and preparation methods, as well as food quality, Prime accepted McDonald’s challenge to build a 100% autonomous glass kitchen. Our solution allowed our client to sample 1 Big Mac every 10 seconds in Dundas Square on October 18. The activation was designed to regain the hearts of consumers reluctant to try McDonald’s classics, now juicier and tastier than ever.
Consumers finally got the chance to see what happens “behind the curtains” as they will witness their burger being assembled from the grill to their hands.
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