.

In collaboration with lg2, Prime managed the SÉPAQ tour in summer 2018 and 2019. The two SÉPAQmobile recreational vehicles were hidden in different cities across Quebec throughout the summer, and nature lovers were invited to find them, capture and share the moment on Instagram. They had a chance to win one of the getaways with the SÉPAQmobile and an array of smaller prizes. In Year 2, an influencer was hired to tour SÉPAQ landmarks to generate content and FOMO around the Vanlife lifestyle. We help our clients with asset management, maintenance and their contest.

• 13 cities and 13 national parks visited

• 12,150 km travelled