We were tasked with building an oversized living history book in four weeks for TD Black History Month in partnership with Cossette. The 8′ x 12′ book we created featured two 98″ screens that showcased historical black history content and allowed consumers to write a personal story that would be featured on the pages for months to come. Prime built the digital application and the moderation elements to ensure the content was encrypted, safely monitored and filtered before going live. The tour consisted of 12 high-profile events in four markets across Canada.
- 13 events
- 4 cities: Toronto, Gatineau, Halifax, Montreal
- Digital development and coding of apps with moderation
- 5,000 live impressions
