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CCM All Out.

CCM All Out.

Pee Wee Tournament Sponsorship Activation

Prime created and activated a brand sponsorship space at the Videotron Centre for the International Pee-Wee Tournament. The activation space included a shooting lane game and a photobooth that was equipped with CCM hockey gear for the participants to try on. The large footprint, the location and the design of the booth allowed for massive impressions and overall success of the program. Our team designed the activation space, managed setup and tear down with and activated with a team of athletic and hockey-savvy brand ambassadors.


  • 4,095 attendees at the booth
  • 3,650 total intercepts
  • 2,234 total engagements

CCM All Out. brand activation